I’m a graphic designer specialized in brand strategy and visual identity.
After working in different local studios and agencies, I’ve co-founded BR/BAUEN, a Brazilian design studio where I spent 6 years as a creative director and led several awarded projects for local and international brands, with mentions on the Brazilian Design Biennial, ABF+RDI, Behance Network, Brand New, amongst others.
I’m a graphic designer specialized in brand strategy and visual identity.
After working in different local studios and agencies, I’ve co-founded BR/BAUEN, a Brazilian design studio where I spent 6 years as a creative director and led several awarded projects for local and international brands, with mentions on the Brazilian Design Biennial, ABF+RDI, Behance Network, Brand New, amongst others.
I’m a graphic designer specialized in brand strategy and visual identity.
After working in different local studios and agencies, I’ve co-founded BR/BAUEN, a Brazilian design studio where I spent 6 years as a creative director and led several awarded projects for local and international brands, with mentions on the Brazilian Design Biennial, ABF+RDI, Behance Network, Brand New, amongst others.
I’m a graphic designer specialized in brand strategy and visual identity.
After working in different local studios and agencies, I’ve co-founded BR/BAUEN, a Brazilian design studio where I spent 6 years as a creative director and led several awarded projects for local and international brands, with mentions on the Brazilian Design Biennial, ABF+RDI, Behance Network, Brand New, amongst others.
Currently I live in the USA and I'm a Senior Brand Designer of Uber's Core Brand team.
Our team is responsible for developing and driving Uber’s overall Brand Identity, guaranteeing consistency and providing guidance across all brand touchpoints. As a Senior Designer my role consists on managing and providing creative direction on different aspects of the Brand’s identity like typography, iconography, colors, illustrations and interacting directly with all marketing functions to guide them on the applications of the brand identity as well as making sure we have consistency and creative excellence across the board.
Recently I was part of the team behind Uber’s new brand identity. Working with the Leadership team as well as Wolf Ollins and Typography artists MCKL / Jeremy Mickel as creative partners, we developed a new brand identity and an entire creative ecosystem based on the power that Movement Ignite opportunity.