I’ve been a designer, design director, and creative director for the past 12 years.
In 2012 I co-founded a brand design studio called BR/BAUENIn only 6 years, we helped to shape and build more than 100 brands in more than 10 different countries. I served as a design director and creative director and I led a multidisciplinary team of brand strategists, producers, and designers.

In 2017 I moved to the United States to work with Uber. I worked as one of the lead brand designers at Uber’s core global brand team. I helped define the brand design and encourage consistency across multiple touchpoints, including print, digital, systems design, and brand strategy.

I'm currently working at eBay as a Senior Lead Designer.


I’ve been a designer, design director, and creative director for the past 12 years.
In 2012 I co-founded a brand design studio called BR/BAUEN. In only 6 years, we helped to shape and build more than 100 brands in more than 10 different countries. I served as a design director and creative director and I led a multidisciplinary team of brand strategists, producers, and designers.

In 2017 I moved to the United States to work with Uber. I worked as one of the lead brand designers at Uber’s core global brand team. I helped define the brand design and encourage consistency across multiple touchpoints, including print, digital, systems design, and brand strategy.

I'm currently working at eBay as a Senior Lead Designer.

 

I’ve been a designer, design director, and creative director for the past 12 years.
In 2012 I co-founded a brand design studio called BR/BAUEN. In only 6 years, we helped to shape and build more than 100 brands in more than 10 different countries. I served as a design director and creative director and I led a multidisciplinary team of brand strategists, producers, and designers.

In 2017 I moved to the United States to work with Uber. I worked as one of the lead brand designers at Uber’s core global brand team. I helped define the brand design and encourage consistency across multiple touchpoints, including print, digital, systems design, and brand strategy.

I'm currently working at eBay as a Senior Lead Designer.


I’ve been a designer, design director, and creative director for the past 12 years.
In 2012 I co-founded a brand design studio called BR/BAUEN. In only 6 years, we helped to shape and build more than 100 brands in more than 10 different countries. I served as a design director and creative director and I led a multidisciplinary team of brand strategists, producers, and designers.

In 2017 I moved to the United States to work with Uber. I worked as one of the lead brand designers at Uber’s core global brand team. I helped define the brand design and encourage consistency across multiple touchpoints, including print, digital, systems design, and brand strategy.

I'm currently working at eBay as a Senior Lead Designer.

 

Experience

eBay
Senior Design Lead
2020 — Current

Helping to define and drive the future state of eBay brand.

Uber
Lead Brand Designer
2017 — 2020

In my role, I connect the brand team to the global marketing team and the product team. I lead projects that expand the brand system across new Uber sub-brands and experiences, and I create designs that help people dream about the future. I also work as a brand experience designer, creating spatial experiences for events and other physical touchpoints.

BR/BAUEN
Co-Founder, C. Director
2012 — 2017

In 2012 I co-founded a brand design studio called BR/BAUEN. In only 6 years, we helped to shape and build more than 100 brands in more than 10 different countries. I served as a design director and creative director, and I led a multidisciplinary team of brand strategists, producers, and designers.

Promove
Senior Designer
2010 — 2011

Promove is a retail advertising company. As a recent graphic
design graduate. There, I helped to create corporate brand
campaigns and visual identity for local businesses.

Diário da Manhã
Intern Designer
2009 — 2010

Diário da manhã is one of the most important newspapers in my home state in Brazil. During my time there, I worked as a layout designer. I learned how to work fast, how to stay focused, and how to design functional and beautiful layouts.

AGETOP
Intern Designer
2007 — 2009

AGETOP is the governmental infrastructure company of Goiás. As a designer in the intern program, I helped consolidate the internal and external communications and I designed seasonal campaigns and led the internal newspaper.

Experience

Uber
Lead Brand Designer
2017 — Present

In my role, I connect the brand team to the global marketing team and the product team. I lead projects that expand the brand system across new Uber sub-brands and experiences, and I create designs that help people dream about the future. I also work as a brand experience designer, creating spatial experiences for events and other physical touchpoints.

BR/BAUEN
Co-Founder, C. Director
2012 — 2017

In 2012 I co-founded a brand design studio called BR/BAUEN. In only 6 years, we helped to shape and build more than 100 brands in more than 10 different countries. I served as a design director and creative director, and I led a multidisciplinary team of brand strategists, producers, and designers.

Promove
Senior Designer
2010 — 2011

Promove is a retail advertising company. As a recent graphic
design graduate. There, I helped to create corporate brand
campaigns and visual identity for local businesses.

Diário da Manhã
Intern Designer
2009 — 2010

Diário da manhã is one of the most important newspapers in my home state in Brazil. During my time there, I worked as a layout designer. I learned how to work fast, how to stay focused, and how to design functional and beautiful layouts.

AGETOP
Intern Designer
2007 — 2009

AGETOP is the governmental infrastructure company of Goiás. As a designer in the intern program, I helped consolidate the internal and external communications and I designed seasonal campaigns and led the internal newspaper.

Education

B.A. Graphic design,
Pontificia Universidade
Católica de Goiás - Brazil
2005 — 2010

Courses

• Introduction to Brand
   with Guilherme Sebastiany

• Naming, the name of the mark
  with Delano Rodriguês

• Design System & Ops
  with Meiuca Design

• C4D Hard Surface Modeling
  with Elementza

• Maya Hard Surface Modeling
  with Elementza

• Currently studying 3D,
  Concept Art and VFX at
  Think Tank Training

Education

B.A. Graphic design,
Pontificia Universidade
Católica de Goiás - Brazil
2005 — 2010

Courses

• Introduction to Brand
   with Guilherme Sebastiany

• Naming, the name of the mark
  with Delano Rodriguês

• Design System & Ops
  with Meiuca Design

• C4D Hard Surface Modeling
  with Elementza

• Maya Hard Surface Modeling
  with Elementza

• Currently studying 3D,
  Concept Art and VFX at
  Think Tank Training


Education

B.A. Graphic design,
Pontificia Universidade
Católica de Goiás - Brazil
2005 — 2010

Courses

• Introduction to Brand
   with Guilherme Sebastiany

• Naming, the name of the mark
  with Delano Rodriguês

• Design System & Ops
  with Meiuca Design

• C4D Hard Surface Modeling
  with Elementza

• Maya Hard Surface Modeling
  with Elementza

• Currently studying 3D,
  Concept Art and VFX at
  Think Tank Training


Recognitions

13th Brazilian Bienal of Design
12th Brazilian Bienal of Design
10th Brazilian Bienal of Design
Brazil Design Award 2019
Brazil Design Award 2018
ABF+RDI 2016 AWARD

Online Features

Aiga Gallery
Brand New
Behance Network
TheDieline
Packaging of the World
Abduzeedo.com

Publications

Inspofinds Collection #1 Book
Branding Elements Logo 2
From Latin America - 2019