ABOUT

ABOUT

I HAVE MORE THAN 10 YEARS OF EXPERIENCE AS A MULTIDISCIPLINARY GRAPHIC DESIGNER AND DESIGN DIRECTOR, SPECIALIZING IN BRANDING FOR GLOBAL COMPANIES. AS A CO-FOUNDER, CREATIVE DIRECTOR, AND LEAD DESIGNER OF BR/BAUEN, I HELPED SHAPE AND CRAFT IDENTITIES FOR MANY BRANDS ACROSS MANY DIFFERENT COUNTRIES.

CURRENTLY, I WORK AS A LEAD BRAND DESIGNER ON THE GLOBAL BRAND TEAM AT UBER. I HAD THE PRIVILEGE OF BEING ONE OF THE LEAD DESIGNERS OF UBER’S 2018 REBRAND. IN MY ROLE, I CONNECT THE BRAND TEAM TO THE GLOBAL MARKETING TEAM AND THE PRODUCT TEAM. I LEAD PROJECTS THAT EXPAND THE BRAND SYSTEM ACROSS NEW UBER SUB-BRANDS AND EXPERIENCES, AND I CREATE DESIGNS THAT HELP PEOPLE DREAM ABOUT THE FUTURE. I ALSO WORK AS A BRAND EXPERIENCE DESIGNER, CREATING SPATIAL EXPERIENCES FOR EVENTS AND OTHER PHYSICAL TOUCHPOINTS.

I HAVE MORE THAN 10 YEARS OF EXPERIENCE AS A MULTIDISCIPLINARY GRAPHIC DESIGNER AND DESIGN DIRECTOR, SPECIALIZING IN BRANDING FOR GLOBAL COMPANIES. AS A CO-FOUNDER, CREATIVE DIRECTOR, AND LEAD DESIGNER OF BR/BAUEN, I HELPED SHAPE AND CRAFT IDENTITIES FOR MANY BRANDS ACROSS MANY DIFFERENT COUNTRIES.

CURRENTLY, I WORK AS A SENIOR BRAND DESIGNER ON THE GLOBAL BRAND TEAM AT UBER. I HAD THE PRIVILEGE OF BEING ONE OF THE LEAD DESIGNERS OF UBER’S 2018 REBRAND. IN MY ROLE, I CONNECT THE BRAND TEAM TO THE GLOBAL MARKETING TEAM AND THE PRODUCT TEAM. I LEAD PROJECTS THAT EXPAND THE BRAND SYSTEM ACROSS NEW UBER SUB-BRANDS AND EXPERIENCES, AND I CREATE DESIGNS THAT HELP PEOPLE DREAM ABOUT THE FUTURE. I ALSO WORK AS A BRAND EXPERIENCE DESIGNER, CREATING SPATIAL EXPERIENCES FOR EVENTS AND OTHER PHYSICAL TOUCHPOINTS.