BALSAMICO

BALSAMICO IS A RENOWNED CATERING COMPANY IN SÃO PAULO, SPECIALIZED IN HIGH-END EVENTS AND EXTREMELY SOPHISTICATED PLATES WITH HAUTE CUISINE APPROACH. MENUS ARE CREATED EXCLUSIVELY FOR EACH EVENT, THERE IS NO COMMON STANDARD. HAVING A COMPLETELY CUSTOMIZED APPROACH WITH QUALITY STANDARDS FROM BRAZIL'S FINEST CHEFS, BALSAMICO IS TODAY ONE OF SÃO PAULO'S TOP CATERING COMPANIES.

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ACETO BALSAMICO / SUMINAGASHI

INSPIRATION FOR THE BRAND IDENTITY WAS BORN FROM AN EXTREMELY POETIC  NARRATIVE, TREATING BALSAMICO AS AN ART PIECE, AND NOT JUST A BUSINESS.

THE COMPANY'S NAME SUGGESTED THIS INSPIRATIONAL APPROACH FOR THE IDENTITY. HOW GORGEOUS WOULD IT BE IF THE "ACETO BALSAMICO" ITSELF WAS POURED ON VARIOUS BRAND IDENTITY TOUCHPOINTS? BASED ON THIS PRINCIPLE, WE USED THE "SUMINAGASHI" TECHNIQUE TO DEVELOP UNIQUE PAINTINGS THAT WOULD DIRECTLY RELATE TO THE BRAND NAME, MAKING EVERY PIECE OF IT A WORK OF ART.

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CREDITS: CREATIVE DIRECTION / DESIGN: BRAZ DE PINA & RODRIGO FRANCISCO / SUPPORT DESIGN: MURILO PASCOAL, VERÔNICA SAUTHIER