Factorio - Brand Identity
Factørio is both an all-day restaurant and a multifaceted architectural space that adapts itself to the time of the day. the function of the kitchen evolves as day turns to night, which is mirrored by the shifts in sunlight and shadow in the building. we developed a name to root the brand in the strong heritage and to harmonize all the design elements of the identity.
AS A RESTAURANT, FACTØRIO CREATES UNEXPECTED EXPERIENCES, SO WE DESIGNED A MARK AND A SYSTEM TO HELP CAPTURE THE ESSENCE OF THE FOOD AND THE SPIRIT OF THE BUILDING. THE RESTAURANT QUICKLY BECAME POPULAR. THE RESTAURANT’S BRAND MARK BECAME INSTANTLY RECOGNIZABLE THROUGHOUT THE GASTRONOMY CENTER OF SÃO PAULO.
DESIGN DIRECTION: BRAZ DE PINA, RODRIGO FRANCISCO / RESEARCH: JACKELINNE KÜCKELHAUS / STRATEGY/NAMING: JACKLUÍS FEITOZA / SUPPORT DESIGN: MURILO PASCOAL, VERÔNICA SAUTHIER / COORDINATION: ANDREA MONTORO, RODRIGO LOPES / PHOTOGRAPHY: EMMANUEL GONÇALVES