GOIÁS ESPORTE CLUBE

GOIÁS ESPORTE CLUBE, SINCE IT’S FOUNDATION, BECAME MORE THAN A SOCCER CLUB. TODAY, ABOVE ALL IS SEEN AS A REPRESENTATION OF THE STATE’S PEOPLE, THE EXPRESSION OF A CULTURE, A MANIFESTATION OF A BEHAVIOR THAT GREW AND MADE ITSELF INTO THE LARGEST CLUB OF BRAZIL’S CENTER EAST REGION. BESIDES EVERYTHING THAT UPHOLDS IT’S PRIDE FOR IT’S ORIGIN AND IT’S ENTIRE HISTORY OF ACHIEVEMENTS. HOWEVER FOR EACH VICTORY TO BE CELEBRATED NOT ONLY IN THE FIELD, IT WAS NEED FOR THE BRAND AND ALL SPORTS PRACTICED WITHIN THE CLUB TO BE UNITED UNDER THE SAME REASONING, WITH THE SAME GOALS, SPEAKING THE SAME LANGUAGE. THIS WAS OUR MISSION, TO BRING INTEGRITY TO THE MOST DIVERSE BRAND TOUCHPOINTS AND PROMOTE SUBSTANTIATED BRANDING WITH UNIFIED SPEECH AND GOALS, ORGANIZING AND MAKING EFFECTIVE THE BRAND CONNECTION WITH EACH AND EVERYONE OF IT’S STAKEHOLDERS IN ORDER FOR THE BRAND TO MAINTAIN 

FULL CASE HERE

Guide
Camisa

PROJECT MANAGEMENT: RODRIGO FRANCISCO, BRAZ DE PINA / DESIGN DIRECTION: RODRIGO FRANCISCO / RESEARCH & DEVELOPMENT + BRAND STRATEGY: FRANK MICHAEL, LUÍS FEITOZA / DESIGN DEVELOPMENT: RODRIGO FRANCISCO, MURILO PASCOAL, VERÔNICA SAUTHIER / WEBSITE DESIGN: VERÔNICA SAUTHIER / QUANTITATIVE RESEARCH: ANDERSON SANTOS GONÇALVES, CARLA MATIAS, MARIO RODRIGUES NETO / MASCOT ILLUSTRATION: ELSON SOUTO / MOTION: EDUARDO FRANÇA