Goiás Esporte Clube

since its foundation, the iconic Goiás Esporte Clube has always been more than a soccer club. It is as a representation of the state’s people and the expression of a culture. it has grown into the largest club of brazil’s central-eastern region, and its fans are known for their pride in the club’s achievements. 


the diverse touchpoints in the goiás Esporte Clube brand needed to be united under the same reasoning, to have the same goals, and to speak the same language. our mission was to create a comprehensive brand identity with visual structures strong enough to serve a wide range of communications, but flexible enough to capture the passion and pride of the fans.

Full case here

Guide
Camisa

PROJECT MANAGEMENT: RODRIGO FRANCISCO, BRAZ DE PINA / DESIGN DIRECTION: RODRIGO FRANCISCO / RESEARCH & DEVELOPMENT + BRAND STRATEGY: FRANK MICHAEL, LUÍS FEITOZA / DESIGN DEVELOPMENT: RODRIGO FRANCISCO, MURILO PASCOAL, VERÔNICA SAUTHIER / WEBSITE DESIGN: VERÔNICA SAUTHIER / QUANTITATIVE RESEARCH: ANDERSON SANTOS GONÇALVES, CARLA MATIAS, MARIO RODRIGUES NETO / MASCOT ILLUSTRATION: ELSON SOUTO / MOTION: EDUARDO FRANÇA