liv energy is a brand that was born big. it is a global renewable energy company founded by Brazilian and Chinese entrepreneurs. with its enormous potential, the company needed to establish an image that would position it well against its competitors and fit the multinational culture of its operations.
Taking a global view of energy production, liv believes that investing in eolic energy will create a healthier future, will use fewer natural resources, and will push production capabilities beyond the limits of fossil fuels.
CREDITS: CREATIVE DIRECTION / DESIGN: BRAZ DE PINA & RODRIGO FRANCISCO / STRATEGY/NAMING: LUÍS FEITOZA / SUPPORT DESIGN: MURILO PASCOAL — TRAÇO: PLANNING: ANDREA MONTORO & RODRIGO LOPES