Tim & tammy's is a genuinely American product, a peanut butter developed by two American missionaries who have lived in Brazil since 1967.
Tim Evans started making his own peanut butter because he did not like the products he found in Brazilian markets. after a while, his friends started noticing his product and asking him to make it for them.
hence, Tim & Tammy's was created. the peanut butter uses traditional recipes with subtle adaptations to please the Brazilian palate, uniting the best in both worlds.
in this project, we translated elements of the American culture in a visual way while maintaining the aspects of hand craftsmanship that are tied to the Tim & Tammy’s brand
CREDITS: CREATIVE DIRECTION / DESIGN: BRAZ DE PINA & RODRIGO FRANCISCO / SUPPORT DESIGN: MURILO PASCOAL & VERONICA SAUTHIER / PRODUCT/STILL PHOTOGRAPHY: EMMANUEL GONÇALVES