like many other projects at uber, this was a collaborative effort between many talented people.
my role was as a lead brand designer, helping craft the main design concept of the whole brand, including design of the debit card and the product experience.
I was also responsible for the 3d render animations and the 3d renders of the debit card.
we partnered with Jeremy Mickel to craft the new uber move mono typeface, specially designed to make the numbers more functional inside the product.
Uber Brand Design Team
Lead brand designer
Braz de Pina
Art director, Brand Designer and Project Manager
Brand product design lead
Uber Product Design Team
Uber Creative team
Uber Payment Design Team
Typography by Jeremy Mickel