I am a multidisciplinary designer with over 14 years of experience in conceptualizing, designing, and directing.
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[email protected]
I’m Brazillian Graphic Designer with a degree from PUC Goiás, class of 2010. I’m also the co-founder of BR/BAUEN, a design studio where I’ve led branding projects for over 100 brands across more than 10 countries.
My journey includes serving as Lead Brand Designer at Uber from 2017 to 2020, where I played a key role in high-visibility projects such as Uber’s global rebranding, the launch of Uber Money, and the company’s IPO campaign.
Following my time at Uber, I worked as Lead Designer at eBay from 2020 to 2021, co-leading the global design team and driving significant improvements in the brand’s design standards.
Since 2021, I’ve been a Principal Designer at Microsoft, part of the Experience Collective Horizontal Design Studio. In this role, I’ve contributed to the global development of the visual identity for Copilot and other Microsoft 365 products, including PowerPoint, Word, Teams, Excel, Outlook, OneDrive, SharePoint, and OneNote, ensuring a cohesive visual expression across platforms.
Throughout my career, I’ve specialized in creating design systems, developing visual identities, and directing projects with international impact, collaborating with top-tier clients.
Journey
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Microsoft
Principal Designer,
(2021 - Current)
Experience Collective Horizontal Design Studio
Member of a collaborative, horizontal team dedicated to crafting captivating visuals that enhance the Microsoft product experience. My primary focus lies in refining Copilot's visual identity and ensuring a cohesive expression across all touchpoints.
. Contributed to the global development of the Copilot brand.
. Led the integration of health and wellness as a key vertical in the brand's strategy.
. Successfully launched the Artefact studio brand, establishing its identity in the market.
. Spearheaded the launch of the Windcrest caregiving app.
. Developed and implemented the Windcrest Design System, enhancing the app's warmth and tone, and improving overall user experience.
eBay
Lead Designer,
(2020 - 2021)
. Co-Lead core design team to shape the visual direction of eBay’s future global brand
. Provided leadership and overall visual design direction for eBay design team
. Launched improvements to outdated global design patterns
Uber
Lead Brand Designer
(2017 - 2020)
. Partnered with Wolff Ollins to globally rebrand Uber successfully launching in 2018
. Led brand design efforts for the Uber IPO campaign
. Launched the visual design of Michael Gough’s book “77 Things”, Ubers Brand Bible
. Lead visual design for Uber Money
. Lead visual design for Uber Beacon
. Lead visual design for Uber Elevate Summit, 2019
. Created brand guidelines for Uber Jump
. Created brand guidelines for Uber Eats Social Media program
BR/BAUEN
CD / Co-Founder
(2012-2017)
. Founded and lead award winning design studio and grew the team consisting of brand strategists, producers, and designers
. Shaped and built over 100 brands in more than 10 countries