I’ve built a multidisciplinary career shaped by curiosity, adaptability, and a deep commitment to solving meaningful problems through design.
20 Years of design
2005 → Present
2010
Ad Agency +
Freelance
2005
College +
Newspaper
2012
BR/BAUEN
CO/FOUNDER
I studied design in Brazil, graduating with a focus on graphic design. Early on, I worked at an advertising agency and as a newspaper design intern, experiences that sharpened my understanding of messaging, layout, and the power of storytelling across different audiences and media.
After graduation, I worked at local advertising agencies, gaining experience in campaign development and client collaboration. At the same time, I freelanced for small entrepreneurs, helping them strengthen their visual presence and communicate ideas more effectively.
As cofounder of BR/BAUEN, I led branding and design projects across diverse industries, working closely with clients to craft distinctive visual identities. This experience deepened my strategic thinking, strengthened collaboration, and reinforced my commitment to delivering effective solutions.
2017
UBER
LEAD BRAND DESIGNER
2021
MICROSOFT
PRINCIPAL DESIGNER
2020
EBAY
SENIOR LEAD DESIGNER
I focused on evolving the brand and enhancing product design, partnering with cross-functional teams to improve consistency and user experience. This work strengthened my ability to balance business goals with user needs, delivering thoughtful, effective solutions at scale.
At Uber, I worked on global brand initiatives, design systems, and product experiences, collaborating across teams to ensure alignment and impact. This role expanded my perspective on scale, complexity, and the importance of clear, human-centered design in high-growth environments.
I lead design initiatives on some of the company’s most important products, integrating brand, UI/UX, and AI. I focus on strategic thinking, cross-disciplinary collaboration, and delivering impactful, human-centered solutions at scale in a rapidly evolving environment.
Highlights
3TONIC
Personal experiment 3tonic.com Try: www.3tonic.com
3TONIC
Personal experiment 3tonic.com
Microsoft WindCrest:
Role: Principal Visual Designer
Microsoft Copilot M365:
Role: Principal Product Designer
Uber Rebrand 2018:
Role: Lead Brand Designer I Uber Brand Team & WolffOllins
Microsoft Frontier
Role: Principal Product Designer
Uber Elevate Summit
Role: Lead Brand Designer
Uber Money
Role: Lead Brand Designer
Uber 77 Things
Role: Lead Brand Designer
Microsoft Artefact
Role: Principal Visual Designer
Uber IPO Campaign and Visual Identity
Role: Lead Brand Designer
eBay / uRock Program Intro
Role: Creative Director
I'm always eager to connect and talk about life and design.
LINKEDIN / OI@BRAZDEPINA.COM
After leading design initiatives at global companies like Uber, eBay, and Microsoft, my work continues to span branding, UI/UX, product design, strategy, and storytelling—always grounded in understanding people, technology, and context.
Today, I serve as a Principal Designer at Nubank, helping drive the future of Nubank’s global app experience and supporting the company’s expansion into new markets. Partnering with the Chief Design Officer, I help shape design vision and strategy, ensuring scalable, cohesive, and human-centered experiences at a global scale.
