Goias Esporte Clube
2020

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Serving as a representation of its rich history and deep-rooted legacy, Goiás Esporte Clube has played a pivotal role in shaping the identity of Brazil's central-eastern region.

While the club takes immense pride in its origins and a remarkable history of accomplishments, we recognized the need for more than on-field victories. The brand and all sports practiced within the club had to align under a common purpose, with shared objectives and a unified language. Our mission was to instill integrity across a wide spectrum of brand touchpoints, ensuring a cohesive and substantiated branding approach with a unified message and objectives. We aimed to organize and streamline the brand's connection with all its stakeholders, maintaining a consistent and coherent brand identity.

Full Case

Credits

Creative Direction: Rodrigo Francisco & Braz de Pina
Design Direction: Rodrigo Francisco
Research & Development + Brand Strategy: Frank Michael, Luís Feitoza
Design Development: Rodrigo Francisco, Murilo Pascoal, Verônica Sauthier
Website Design: Verônica Sauthier
Quantitative Research: Anderson Santos Gonçalves, Carla Matias, Mario Rodrigues Neto
Mascot Illustration: Elson Souto
Motion: Eduardo França

 GOIÁS ESPORTE CLUBE
Executive President: Sérgio Gabriel Rassi
Vice President: Marcelo Almeida, Isvami Vieira Júnior
Marketing Manager: Monara Marques