Uber's IPO marked a pivotal moment for Uber. We viewed this event as a unique opportunity to synchronize our creative efforts for a large-scale, public-facing presentation of our brand. Our approach involved narrating Uber's profound influence on global culture through the celebration of drivers and couriers from all corners of the world. Simultaneously, we cast a spotlight on Uber's future by showcasing the myriad products available on our expansive global mobility platform. This undertaking was a collaborative effort, bringing together a cross-functional internal team and external agencies to craft immersive experiences. These experiences unfolded in various locations, including the New York Stock Exchange, the trading room floor, and ancillary spaces. Additionally, we initiated a global marketing campaign that spanned across digital screens in multiple cities worldwide, including New York and London.
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