Uber Money
2019
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Uber Money's vision was to amplify the financial opportunity of the earners on its platform. Earners (i.e., drivers and couriers) wanted more transparency and control over their money. My team conducted interviews with earners globally, distilled these findings into an appropriate business strategy. Then translated these goals into a holistic customer experience across physical and digital touchpoints. We worked closely with Peter Hazelhurt's product team every step of the way.
Credits
© 2018 Uber Technologies Inc.
CREDIT:
Uber Brand Design Team
Creative director
Peter Markatos
Lead brand designer
Braz de Pina
Art director, Brand designer and Project Manager
Kevin Funkhouser
Art director
April Larivee
Brand product design lead
Joan Pons
Illustration
Aldo Hernandez
Uber Product Design Team
Didier Hilhorst,
Gijs de Ridder,
Naman Mathur,
Daniel Camilleri
Christophe Tauziet
Eric Eisher
Mohini Vora
Ojai Mitchell
Pieter-Pleun Korevaar
Somayan Chakrabarti
Daniel Camilleri
Antonio Costa
Uber Creative team
Deb Deniseger
Pat Dear
Joel Bowers
Jeff Limon
Jacob Bas
Uber Payment Design Team
Typography by Jeremy Mickel